Eternal roses at florists, a sustainable and aesthetic choice

Les roses éternelles chez les fleuristes, un choix durable et esthétique

Everlasting roses, increasingly popular among florists, offer an attractive alternative to fresh flowers. Thanks to a stabilization process, these roses retain their vibrancy for years, meeting a growing demand for long-lasting, maintenance-free floral arrangements.  

The stabilization process  

The stabilization of eternal roses begins with picking the flowers at their peak. To ensure the best possible quality, roses are selected when they reach full bloom, when their petals are most vibrant and healthy. Once picked, the roses undergo a freeze-drying process. This innovative technique involves freezing the flowers at very low temperatures, often below -40°C, to crystallize the water contained in their cells. Next, the roses are placed in a vacuum chamber where the ice-cold water is sublimated—transformed directly into vapor without passing through a liquid state. This process removes moisture while preserving the cellular structure of the petals, allowing them to retain their natural appearance and soft texture. Finally, the roses are treated with a preservation solution made with glycerin and other stabilizing compounds. This final step ensures that the flowers remain flexible and vibrant for years to come.  

Benefits of Eternal Roses  

Opting for preserved roses has several advantages. Unlike fresh flowers, they require neither watering nor special care. Their longevity, often between 3 and 10 years, makes them an economical long-term investment. Furthermore, by reducing the frequency of replacements, they contribute to a more ecological and sustainable approach to floral consumption. Eternal roses are also available in a wide range of colors, including shades that are not common in natural roses, thus offering greater flexibility for decoration and floral arrangements. This variety allows florists to meet specific requests and create unique compositions that can adapt to any style or occasion.  

Minimal maintenance  

Eternal roses are extremely easy to care for. To preserve their beauty, simply place them in a location away from direct sunlight and heat sources. Occasional dusting with a soft brush or cloth is enough to keep them in perfect condition. This ease of care makes them an ideal option for people with busy lifestyles or those without green fingers. Unlike fresh roses, which require constant care, eternal roses do not require water, eliminating the risk of mold or rot. They do not wilt or lose their petals, thus maintaining their attractive appearance for years without additional effort.  

Extended lifespan  

One of the main appeals of eternal roses is their impressive lifespan. Unlike fresh roses, which fade within a few days to a few weeks, preserved roses can retain their vibrancy and freshness for several years. This durability makes them a particularly popular choice for memorable gifts and long-lasting decorations, bringing a touch of lasting elegance to any space. Eternal roses are ideal for special occasions like weddings, anniversaries, and Valentine's Day, where they can serve as lasting mementos of precious moments. Their longevity also helps reduce costs in the long run, as the flowers don't need to be replaced as frequently as fresh roses.  

Ecological impact  

By choosing everlasting roses, consumers also help reduce the environmental impact associated with flower production and consumption. Preserved roses require less transportation and replacement, reducing their carbon footprint. This more sustainable and responsible approach meets the growing expectations of environmentally conscious customers. Additionally, the stabilization process often uses sustainably grown roses, reducing the use of pesticides and other harmful chemicals. At the end of their life, preserved roses can be composted, adding an additional ecological dimension to their use.  

Flexibility and creativity in floral arrangements  

Thanks to their longevity and resilience, eternal roses offer exceptional creative flexibility for florists. They can be incorporated into a variety of arrangements, from traditional bouquets to more modern, avant-garde designs. Florists can experiment with intricate designs without worrying about the flowers deteriorating quickly. Eternal roses can also be combined with other sustainable materials, such as preserved foliage and decorative elements, to create unique and lasting pieces. This flexibility allows florists to stand out by offering personalized creations that meet the specific tastes and needs of their clients.  

In conclusion, eternal roses stand out as a wise choice for florists looking to offer their customers floral products that are both beautiful and long-lasting. Their advanced stabilization process, combined with their many practical and ecological benefits, makes eternal roses a modern and attractive floral option for all occasions. Whether used as home decor, a memorable gift, or as a decorative element for special events, eternal roses continue to fascinate and enchant with their elegance and enduring charm, making them an exceptional choice for those who appreciate floral beauty in all its forms.